Thursday 16 October 2014

Fyoosion CEO Shares His Innovative Concept of Merging IT and Marketing Solutions on a Single Platform

An interesting video of Tony Scelzo interviewing Abhishek Jain, the co-founder and CEO of Fyoosion reveals the company’s attempts at creating a ground-breaking marketing technology. Fyoosion is a company that promises to revolutionize the way online business is done in the direct marketing niche. The company has developed innovative business tools that aim to empower marketers so that they have a bigger say in the execution of their ideas; something that’s sorely missing in the current online marketing scenario.

Channels, consultants and IT professionals usually have a bigger say in marketing decisions than marketers according to Abhishek Jain. Marketers today don’t get to spend their talents on creating attractive price structures and landing pages which is where their responsibilities lie. Instead, they spend their time on activities that the market forced them to do.

Abhishek Jain and his team have researched the subject of online marketing extensively because they believe that there is a solution out there which can be used as an all-inclusive, ‘one tool that can do it all’ to help companies succeed in their marketing strategies consistently. Abhishek likes to compare the marketing business solution to a machine where you provide the input at one end and the system delivers a solution that can be used as a universal key on every type of marketing channel to engage with your customers in a more impactful manner.

Fyoosion aims at building a marketing model that takes care of every marketing component. The company aims to put marketers in control and that’s their mission. Companies launching a website and keen on carrying out all associated tasks including creating a landing page or getting the pricing right, can use this creative business solution to make an impact. The best thing is that they will be in full control of every single process involved without having to depend excessively on marketing channels or consultants.

Fyoosion is looking at implementing their innovative concept on microsites to begin with. They will be integrating about 25 to 30 technologies which together create a magical package that will help businesses improve conversion rates dramatically.

According to Abhishek Jain, the all-inclusive marketing package can prove to be a game-changer for the industry. It not only sees the creativity of the frontline and the execution of the backline but brings them together to perform as a powerful team. Fyoosion literally means the amalgamation of IT and marketing. The company tries to understand the needs of marketers and gives them the tools and technologies in a simple package that’s easy to understand and simple to implement.

Fyoosion targets product innovators, small and medium-sized companies wanting to take their products to a wider audience, upscale products, third party marketing and the like. They now have a chance to break even and start earning revenues faster than most startups in the niche.

           

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